The mobile phones on India were a big buzz 5-6 years back and only 1 million people had cell phoned in India. The major reason cited was that you have to pay even to receive a call. I remember a time of 5 -6 years back where a call charged Rs.33 per minute and later it came down to free of charge. All because of a healthy ongoing competition of the markets. Now see the major shift in the every growing economy of India that 250 – 300 million people have cell phones.
But the incoming charge is going to hit back again. Surprised!. But the only difference this time that you get paid for receiving incoming calls. This is major ploy by Virgin mobiles to upset the market of cell phones connections. Currently a person will be paid 10 paisa per minute to receive an incoming. Virgin Mobile has entered the Indian market through a 50:50 joint venture with the Tatas. The Tata Group’s telecom arm, Tata TeleServices, will form the JV to introduce the Virgin brand in the world’s fastest growing telecom market.
Paying the users for receiving calls is a major ploy and users generally get excited with offers that promise easy money and are likely to take up with Virgin mobiles in large numbers.However, it remains to be seen how such services can attract people in the long run when the sole purpose of users is to make money. After all, there’s no clause that a user has to spend some minimum time before he/she gets paid. So people can make unnecessary calls to each others. Plus one also needs to see how much quality connections service Virgin can give to Indians.
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Tags: articles, Mobile Phones
