Google to serve better ads without reading your emails

January 26th, 2010 by Manpreet_Singh | Filed under google.

In a recent blog post on Gmail blog, Google have put to rest all the controversies surrounding their policy of serving advertisements along your electronic mails coming in gmail inbox. But many wonder how does Google do it? Do they read your emails to serve ads?

To clarify this Gmail technicians say:

To show these ads, our systems don’t need to store any extra information — Gmail just picks a different recent email to match. The process is entirely automated: no humans are involved in selecting ads, and no email or personal information is shared with advertisers.

Those who are curious what new procedure is all about can have a look at this video below:

Hope it helps!

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