Two days back Google came up with Google SMS Channels and a major announcement to send free SMS updates to your group members. I was wandering that what will be the limit of Free SMS. Today 2 days after the launch, I have received this message (2 hours back) saying:
Reached Msg Limit Not All msgs could be delivered & will expire
That directly hinted us that big corporates have some big time plan for Mobile SMS Channels. In this post we are going to throw some predictions on SMS Business Plan with launching Mobile SMS Channels in India.
1.) Money through message Reply: This means that SMS Companies will take SMS Channels very seriously because once I will reply this message to their number I will be charged some money. This directly means that with the popularity and reliability big brands offers people wont mind replying to their number to receive new, blog updates etc.
2.) Integrating Ads: This according to our prediction shall be a 2 tier structure:
I) Contextual Ads: As many big companies give the option of Website/Blog Feeds and News by Keywords which directly means that it would be easier for them to use Intelligent Adsense in their Mobile Content. As Google has already integrated the feedbunrer feed ads this thing is surely to look out for.
II) Channel Targeting: With 3rd option is easy all companies can use Channel Targeting here. An advertiser will be free to choose the Channels of their choice. This means ads biz will allow advertisers to target good subscriber base through Channel Targeting.
This is a direct competition to small or mid sized ventures who only have channel targeted ads. But Google giving the 3 options will have more types to serve ads on Mobile. If the above predictions come true then we would have Google and big ventures both Globally on Internet and Locally on our Mobiles
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Tags: adsense, advertiser, business plan, business venture, Channels, Feeds, google, Intelligent, Keywords, post, prediction, sms updates, Targetting, webaroo
